AMIDST pressure of maintaining and protecting market share, and concerns of share holders, the two CEOs of Blackberry announced that seven new handsets with a new Operating System would be launched in the market for their customers soon. The two CEOs, Jim Balsillie and Mike Lazaridis, who also handle the company's Research in Motion (RIM) made this announcement to keep the investor's anger at bay.
For many days now whispers of the company made free of the management is going on, owing to the RIM's stock that has grown lower than 50 percent and setting somewhere at $27 now. It is the time to take some drastic measures as the company seems to be in trouble. In the meeting, which the management had on Tuesday, the launch of the seven new sets was announced in the hope that it would somehow make the investors happy.
They guaranteed to the investors that with the launch of these phones they are going to be number one in the market again. Lazaridis, who started RIM in 1980 said, "It (the new Bold) may have delayed us, but we are going to come out ahead. Mike and I, along with the executive team, are closely managing this transition and have positioned the company for continued future success." He also announced that the seven phones would have the same Operating System as used in the PlayBook tablet.
After the introduction of the iPhones and the Android devices in the market, Blackberry has fallen from its supreme position to number three. There were also rumours of Apple or Microsoft buying off RIM, which now cost only $14 billion. Stalling all rumours, the RIM CEo's said that nothing of the sort is in the cards for them and that they would again conquer the markets.
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