The scenario earlier was that producers either sold the TV rights to
the channel that was being run by the party in power. However, it was
Vijay TV, which stirred the market a bit when it bought the rights of
the then-hot Eeram for over Rs 1 crore. While this channel has been
buying films (both big and small) frequently during the past two
years, its biggest acquisition happened early this year when it got
Nanban for a whopping amount. And, now, the channel has bagged the
upcoming Vijay film Thuppakki for a record price that is rumoured to
be in nine figures.
While Sun TV looks at big productions, Kalaignar TV, which was a big
player during the last five years, seems to be targeting small films.
The latter has flicks like Paiyya, Sivaji and Manmadhan Ambu and
award-winners like Pasanga and Azhagarsamiyin Kuthirai in their
library. "We always get the rights of films that have released and
done well," maintains Florent C Pereira, General Manager, of the
channel.
Meanwhile, Jaya TV, which was lying low over the past few years, has
now become an active player in this market. The channel has got the
exclusive rights for Rajinikanth's Kochadaiyaan, Suriya's Maattraan
and Jiiva's Neethaane En Ponvasantham, all of which are still under
production. Says V Santhanam, the channel's General Manager-Admin, "We
select movies only based on their quality. We have a team to see films
and it submits a report. We are keen on acquiring films with big
stars."
When quizzed on the cost incurred for the rights of the biggies, all
he's willing to say is, "It is the producers who fix the price. We
only negotiate and arrive at a mutually agreeable figure."
However, a few producers whom CT spoke to revealed that this rush to
bag films by Tamil TV channels has pushed up the price of satellite
rights by at least 10 per cent. Today, a small film featuring unknown
actors gets a minimum of Rs 10 lakh for its satellite rights while
star-driven films go for anywhere between Rs 5 to Rs 10 crore.
And The TV Rights Go To...
Jaya TV — Kochadaiyaan, Maattrraan, Neethaane En Ponvasantham
Vijay TV — Nanban, Kadhalil Sodhappuvadhu Yeppadi, Thuppakki
Sun TV — Billa II, Naan Ee
Kalaignar TV — Manmadhan Ambu, Paiyya, Leelai
Zee Tamil — Vettai Mannan
read more at http://articles.timesofindia.indiatimes.com/2012-08-23/news-interviews/33323411_1_satellite-rights-rights-of-new-films-vijay-tv
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