| Airtel launches ‘Re 1 Entertainment Store’ |
After tasting the success with its Re 1 video downloads’ campaign launched in April, Airtel on Friday rolled out yet another initiative allowing its subscribers to download a host of services including music, games, videos and photos for Re 1 through Re 1 Entertainment Store’.
While lowering the 2G data rates recently, Airtel had said that it was meant to boost data usage in the country. Through Re 1 Entertainment Store the company again seems to be working on the same logic by “encouraging the mobile internet experience among first-time users”.
For this the Airtel mobile customers need to dial 56789 from their phones to visit the ‘Re 1 Entertainment Store’ and get started. “The store is compatible with over 5,500 mobile devices including feature phones”, Airtel said.
Airtel has offered one day special customized mobile internet packs with 3MB of Data bundled for access to Facebook, Yahoo mail, Twitter and LinkedIn direct links.
It is also offering news from over 60 newspapers in 11 languages for access to news updates direct link.
Airtel had launched Re 1 video downloads’ campaign through TV commercials which were received well by the masses.
While lowering the 2G data rates recently, Airtel had said that it was meant to boost data usage in the country. Through Re 1 Entertainment Store the company again seems to be working on the same logic by “encouraging the mobile internet experience among first-time users”.
For this the Airtel mobile customers need to dial 56789 from their phones to visit the ‘Re 1 Entertainment Store’ and get started. “The store is compatible with over 5,500 mobile devices including feature phones”, Airtel said.
Airtel has offered one day special customized mobile internet packs with 3MB of Data bundled for access to Facebook, Yahoo mail, Twitter and LinkedIn direct links.
It is also offering news from over 60 newspapers in 11 languages for access to news updates direct link.
Airtel had launched Re 1 video downloads’ campaign through TV commercials which were received well by the masses.
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